Wolff Olins has done its bit for charity by designing – free of charge – the butterfly logos and plaques for BT Millennium Miles. The two-year nationwide project aims to identify countryside walks accessible for people with disabilities.
The project is backed by the Ramblers Association, various Government agencies and the National Trust, among others.
One of its most visible results will be the implementation of thousands of plaques with butterfly logos placed along walkways and paths.
At least 2000 miles of the countryside is to be identified as easily accessible as part of the initiative. One thousand miles will be in England, 500 miles in Wales and 250 miles each in Scotland and Northern Ireland.
A resulting database, which should be completed by the end of 2001, is to be published as a directory and on a website.
The logo, which is supposed to reflect “freedom and confidence”, uses a bright palette featuring green and brown colours to simulate the rural surroundings. Wolff Olins has also designed some promotional printed material for the project.
Financial support for the initiative has been provided by sponsors including BT, the Countryside Agency and Scottish, Welsh and Northern Irish countryside agencies.