Among the features of BT’s new Response 2000 phone and digital answering machine is the option to record any sound for the unit’s ringing signal – allowing the user to hear their dog bark or a favourite piece of music when the phone rings. The digital circuitry and memory is key to the features of the phone, manufactured by Fife firm Phonebox. The styling is by BT’s established product design supplier Random Product Design. Central to the design is the large, menu-driven display screen which eases use of the features through a Windows-like interface. Barrie Weaver’s consultancy Weaver Associates was brought in to engineer the phone’s internal layout, oversee prototyping and source suppliers. Phonebox managing director Timothy Laing says: ‘We concentrated on a user-friendly design to ensure easy access to its sophisticated features.’

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