Design consultancies who joined in a 500-strong free-pitch have been rejected by Renfrewshire District Council, which has shortlisted three logo concepts by non-designers.
A “large proportion” of the submissions were from “design houses and professionals”, says a council spokesman. The council is offering a sole prize of 1000 to the creator of the winning entry. The council spokesman refuses to name the finalists or any designers who pitched.
Renfrewshire follows the lead of Fife Council, which held an open free-pitch for its identity (DW 15 December 1995).
“Like Fife, they’ll get what they don’t pay for,” says Lin Gibbon, honorary chairman of the Scotland region of the Chartered Society of Designers, speaking in the absence of chairman Bruce Wood.
“They are not going to get a good product if they don’t brief properly, or get a good answer if the people are not properly qualified. A district council identity should be designed with care and consideration and it doesn’t sound like this is happening,” she says.
Renfrewshire is expected to choose the winning concept on 27 June. “This could change. The shortlist could be rejected and we’d have to start all over again,” says the spokesman.