Crosse & Blackwell, the NestlÃ©-owned food brand, has relaunched its Waistline salad dressings with a new bottle shape. Design is by Planet.
The new bottle has a “more feminine shape and features only one label rather than the original two to cut costs”, says Planet creative director Bill Wallsgrove. A Waistline detail is embossed at the top of the bottle.
The consultancy has also designed packs for a range of pasta and noodle dishes and packaging for an addition to Crosse & Blackwell’s Bistro Chef marinade range. “We’ve produced packaging for the new wine marinade which is reminiscent of classic wine-labelling to highlight the product’s origin and emphasise its use,” says Wallsgrove.
Planet was one of the five consultancies named on NestlÃ©’s new roster, along with Design Bridge, which also has a structural arm (DW 7 June).