Blueprint has designed a ‘water pack’ to appeal to children

Blueprint has designed a triangular-shaped ‘water pack’ for an as-yet-unnamed utility company, which is intended to encourage children to drink more water.

The aim is to create ‘fashion accessory’ appeal, so that young people – under pressure to consume soft drinks – will feel drinking water is a socially acceptable activity. The pack can be carried over the shoulder, around a belt or in a lunch box.

Schools are poor providers of water and 20 per cent of children drink no water as a result, according to Blueprint managing director Mick Karol.

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