Creative ideas that don’t include touching base

Blue sky thinking can take a variety of forms, as a recent editorial on consultancies’ ideas awards showed.

Being blindfolded for two weeks and living the celebrity life for a day were among the schemes dreamt up by staff at Coley Porter Bell. The article went on to ask what senior bods might do to recharge their creative batteries, given £2000 and two weeks’ free time.

Fitch Worldwide chairman Paul Stead writes to say he’d love to walk the Great Wall of China for charity. For Stead, the attraction would be getting out of mobile range and making up for the fact he missed out on the globetrotting traveller bit in his 20s.

Let’s hope the Great Wall – the only man-made structure visible from space, you’ll recall – has yet to be converted into a wireless base station.

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