Foreign players increase scoreline of a team’s image

Landor Associates is getting right into the football mania currently sweeping the world.

It has just completed a study of global football brands that reveals Real Madrid tops the table followed by Manchester United, with Inter Milan in third.

Results were based on a survey of 10 000 people in ten countries and Real came out the winner because of its prominent foreign players from many countries. In which case we’re surprised Chelsea didn’t get a look in. Then again…

The survey also measured brand strength and brand stature, which surely is missing the onion bag. Perhaps if it had measured consumption of meat pies versus prawn cocktails you’d have a truer indication of football’s tribal loyalties.