Blue, the in-house design team at Sony Music Entertainment, has created packaging for the Haiku record label. The name is taken from an epigrammatic Japanese verse form of 17 syllables, based on the theory of ‘less means more’. The label is aimed at the independent pop music market, and intentionally distanced itself from its origins as part of Epic/Sony in a bid to be less corporate. The printed card band, which also holds the compact disc inside its packaging, is the only section of the recycled card case to be printed. The concept is applied to both vinyl and CD cover.
Games and augmented reality features for children sit alongside artificial intelligence features for parents, who can ask questions to find out about their child’s progress.
The winning entry of the product design competition will be awarded £3,000, while a further £2,000 will go to the university they study at.
We look at some of the most exciting product design stories from this year, including a reincarnated version of the Nokia 3310 handset, a touchscreen projector from Sony and a smart
The West Midlands city has been awarded £3 million, and will host a year-long series of events that will encompass art, design, theatre and more.