Lever wipes away old look

Lever is in the throes of launching a range of repackaged household products with design by Graphique.

New packaging for Lever’s Radion brand was launched in the UK at the end of February, and will be introduced across Europe over the next two to three months.

New packaging for Comfort Silk liquid is also now in stores. Both contracts were won after a paid pitch.

A third Lever brand, Persil washing up liquid, will have new packaging introduced within the next two weeks. Graphique had previously worked for Lever, including the redesign of the Persil detergent packaging.