Bluebird shops with C&P look

Conran & Partners has designed the brand proposition, identity and interiors for Sainsbury’s Market at Bluebird, a 929m2 premium food store that takes the place of the Bluebird Gastrodrome on London’s King’s Road.

Conran & Partners has designed the brand proposition, identity and interiors for Sainsbury’s Market at Bluebird, a 929m2 premium food store that takes the place of the Bluebird Gastrodrome on London’s King’s Road.

The store, opening on 3 April, is currently a one-off venture, but a source close to the project says up to half a dozen outlets could be developed over time.

Woodward & Company has created in-store graphics.

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