A capital idea, but to gloss over grim realities is a crime

How I laughed when I saw the new Tottenham identity (News, DW 13 March).

How I laughed when I saw the new Tottenham identity (News, DW 13 March).

While the Unilever identity creates its ‘U’ by combining various elements which reflect the character of its brands, the designers at Lloyd Northover have obviously never experienced the real delights of Tottenham.

Where are the gun and knife icons? The hoodies and the drug dealers? And I, personally, would have suggested a motorcycle shape reversed out of the resulting pattern of mayhem, in memory of the bike I had stolen there last month.

David Bicknell, Creative director, Echo, London W14

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