Halfords is producing a Lumbar range of back support products for motorists. The supports were designed after consultation with the National Back Pain Association and back specialist The McKenzie Institute International. Roundel, which designed the packaging, uses bold colours and clear, simple type to produce an end result which is characteristic of Halfords. ‘The visual language was developed to enhance the core values of the Halfords brand: trust, quality, reliability and innovation,’ says a Roundel spokeswoman.
As we approach the most wonderful time of the year, we ask creative directors what gift someone should buy a designer for Christmas.
The digital design consultancy has appointed a new head, who will oversee its six global offices and lead on growing the business in size and helping it make more money.
Send us photos of your offices decorated for Christmas, and we’ll be publishing a selection of the best ones next week.
A report on the potential impact of plain food and drink packaging, Pantone’s purple hued colour of the year and Mini’s new, monochrome logo – the news from the last