Halfords is producing a Lumbar range of back support products for motorists. The supports were designed after consultation with the National Back Pain Association and back specialist The McKenzie Institute International. Roundel, which designed the packaging, uses bold colours and clear, simple type to produce an end result which is characteristic of Halfords. ‘The visual language was developed to enhance the core values of the Halfords brand: trust, quality, reliability and innovation,’ says a Roundel spokeswoman.
Illustrator and designer Ben Tallon looks at how rising tuition fees are deterring budding creative students, and asks whether short courses could be just as valuable.
The organisation’s ongoing Design in the Public Sector programme will focus on addressing lifestyle issues such as smoking through prevention methods as part of a 16-week course.
The campaign has been branded by Cog Design and set up by two arts organisations, and aims to help artists and designers travel for work after the UK leaves the
The commercial property brand has been given a new visual identity by Pollitt & Partners, centred around a stripped back cornerstone symbol.