Halfords is producing a Lumbar range of back support products for motorists. The supports were designed after consultation with the National Back Pain Association and back specialist The McKenzie Institute International. Roundel, which designed the packaging, uses bold colours and clear, simple type to produce an end result which is characteristic of Halfords. ‘The visual language was developed to enhance the core values of the Halfords brand: trust, quality, reliability and innovation,’ says a Roundel spokeswoman.
As Design Manchester celebrates its fifth birthday, we pick out our top exhibitions to catch at the festival, including a tribute to the book covers of Mancunian literary legend Anthony
Atlas has created the branding for the new fashion label, which will also be contributed to by other industrial and product designers.
SomeOne has given The Honourable Society of the Inner Temple a new identity with a three-dimensional, winged horse symbol.
Pentagram partners Luke Powell and Jody Hudson-Powell have designed the latest campaign branding for the annual fashion week, in a bid to link it up with its two partner events.