Halfords is producing a Lumbar range of back support products for motorists. The supports were designed after consultation with the National Back Pain Association and back specialist The McKenzie Institute International. Roundel, which designed the packaging, uses bold colours and clear, simple type to produce an end result which is characteristic of Halfords. ‘The visual language was developed to enhance the core values of the Halfords brand: trust, quality, reliability and innovation,’ says a Roundel spokeswoman.
Design Week is partnering with Figma to host an online session where experts from Monotype, Method and Figma get to grips with the effective use of typography in user experiences.
As fashion brands embrace virtual models and influencers, Checkland Kindleysides principal creative Becky Phillips considers the opportunities and pitfalls of the technology.
As part of our coverage of 2022’s graduate season, we’re talking with a selection of graduates from around the UK about their work, practice and future plans.
To increase accessibility, the new branding took influence from colour scheme of the existing PayPal payment button.