Halfords is producing a Lumbar range of back support products for motorists. The supports were designed after consultation with the National Back Pain Association and back specialist The McKenzie Institute International. Roundel, which designed the packaging, uses bold colours and clear, simple type to produce an end result which is characteristic of Halfords. ‘The visual language was developed to enhance the core values of the Halfords brand: trust, quality, reliability and innovation,’ says a Roundel spokeswoman.
Ex-Design Council CEO John Mathers and creative director Bill Wallsgrove have co-founded a branding consultancy, which will look to improve the creative image and strategy of charities to help them
Jones Knowles Ritchie has rebranded the charity — which helps young people from disadvantaged backgrounds get into their dream careers — with a playful, animated “o” symbol that “climbs the
Alan Bishop, former CEO at the Southbank Centre, has replaced Kampfner as head of the independent organisation, with a view to look for another chief in the long-term.
The funeral comparison service has taken on new name Beyond, and design studio SomeOne has given it a new identity centred around a three-dimensional, cartoon man, which looks to counter