Communications group PathÃ©, famous for its historic cinema news broadcasts, has launched a new identity. The Paris and San Francisco offices of Landor Associates worked on the project. PathÃ© wants to strengthen its image in the hope of becoming a major entertainment force. The identity features an updated version of ‘Charlie’, the PathÃ© rooster. A broad range of iconography has been developed to accompany a selection of PathÃ© signatures.
The branding features a strong, typographic logo based on the designer’s initials, and a “clashing” colour palette of beige and pink.
Last week, we wrote about a new retrospective on graphic designer Nigel Waymouth, whose psychedelic work graced the album covers of Pink Floyd and Jimi Hendrix during the 1960s. Now,
Illustrator and designer Ben Tallon looks at how rising tuition fees are deterring budding creative students, and asks whether short courses could be just as valuable.
The organisation’s ongoing Design in the Public Sector programme will focus on addressing lifestyle issues such as smoking through prevention methods as part of a 16-week course.