Communications group PathÃ©, famous for its historic cinema news broadcasts, has launched a new identity. The Paris and San Francisco offices of Landor Associates worked on the project. PathÃ© wants to strengthen its image in the hope of becoming a major entertainment force. The identity features an updated version of ‘Charlie’, the PathÃ© rooster. A broad range of iconography has been developed to accompany a selection of PathÃ© signatures.
Design studio Ragged Edge has rebranded the London stationery company with a logo inspired by printers’ marks.
The Swedish car manufacturer has unveiled a flat logo redesign, as part of a wider brand update intended to tie into ongoing automotive trends.
The electric scooter is reportedly the lightest on the market and the first in the world to utilise “smart” technology for enhanced safety.
National Rail raised eyebrows this week with a green revamp of its logo – we spoke to designers including Astrid Stavro and Matt Baxter about the change.