I design exhibitions stands for trade fairs in venues throughout Europe. That’s it, that is all I do. Some members of the design fraternity think such a narrow specialism is too limiting and lacking a wide enough base of expertise.
I would argue that my work and dedication in this field has allowed me to develop a unique insight into the science of exhibition design and I can pass this on to my clients in the form of effective solutions to their exhibition needs. These design solutions vary enormously and so each design project is very different from the last.
Judging by David Pocknell’s comments (Letters, DW 30 April) “CSD should take a wider view”, he does not approve, complaining of “yet another division” in the design sector.
Conversely, I was delighted to see that the Chartered Society of Designers, under the expert guidance of Neal Potter, has established an exhibition design group. I agree that the CSD is about providing a base for designers of all disciplines and, in particular, sole practitioners. I would argue that the best way to draw members in is to offer focused groups.
Sole practitioners are a lonely breed and love the opportunity to “talk shop”. I want every opportunity to do that with fellow exhibition designers. Of course, my professional interests extend beyond just exhibition design.
Please allow us exhibition designers our own corner! As a recognised design discipline in the CSD, we are stronger and have a voice.
This recognition gives exhibition designers the facility to work with other designers making us all more articulate.
Reading RG7 1TS