Sterling credits on the menu at Burger King
With regard to your news item, Burger King orders a Fitch identity (DW 23 April), I wish to correct some of the information.
It was international brand consultancy Sterling Group, in New York, that created the new Burger King identity and the entire graphics programme including the logo redesign and packaging.
Chairman Simon Williams and managing partner/ creative director Marcus Hewitt worked closely with the Fitch team that handled the exterior/interior store design.
Judy Kalvin
Sterling Group
judy.k@sterlingconsultants.com
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