Drive Associates has refreshed the brand and identity for insurance underwriter Beazley Group. Consultancy creative director Martin Skeet says the visual approach and tone of voice aim to ‘reassert Beazley’s position as an international market leader’.
Chelsea and Westminster Hospital has found that the mental health and experiences of those receiving intrusive examinations, surgery, chemotherapy and emergency care are improved when visual art is installed.
The suitcase aimed at space tourists weighs just 900g and can stick itself to walls in zero gravity.
Offthetopofmyhead’s founder and creative director says there’s no such thing as brand design and much of what the design industry says about brand is incomprehensible, pretentious and just plain daft.
The new store — conceived by design and architectural practice Gensler — has a gaming lounge, multi-purpose Community Theatre and a McLaren sports car on the ground floor.