Tried and tested Pod1 approach for Chrysalis

Digital media group Pod1 has redesigned the corporate website and intranet for media group Chrysalis.

The consultancy’s brief was to create a site that conveyed the ‘fun, fresh and creative’ elements of the organisation, according to Pod1 director Marc Caudron.

The group created a cleaner, generic corporate site – at www.chrysalis.com – that has the potential to be extended across Chrysalis’ portfolio of Web brands. ‘We used hardcore, high-impact feature imagery, an approach which we have used for a number of clients,’ says Caudron.

Pod1 won the business after a five-way, unpaid creative pitch.