Ded creative director Nik Daughtry says, ’The identity reflects the purity of the honey and pays homage to Sheffield’s industrial past.’ Ded has also designed the labelling and packaging, including a limited-edition ceramic jar shaped as a cooling tower.
It’s commonly thought of as a birthplace for internet challenges and dance routines – but as these designers show, “Design TikTok” is a growing community.
The portable device takes inspiration from indigenous practices at the borders of Venezuela and Colombia.
The visual identity seeks to put a space age spin on noodle packaging, while showcasing thefood brand’s ethical values.
Flow X is the result of 10 years of research, design and development according to the studio, and takes aim at the outdated offering currently on the market.