To The Point has rebranded salon chain Sean Hanna to mark the launch of a new Bristol branch, overhauling a suite of graphic and digital materials which are informed by its interiors.
The consultancy won a three-way pitch for hairdresser Hanna and haircare brand Tigi, whose products are stocked at the salon and which is funding the rebrand.
Asked to ensure consistency across the brand and add strength and individuality across the chain, To The Point looked at Hanna’s competitors and decided to create a ’bold yet sophisticated brand’.
Using a red, black and white colour palette and introducing an ’sh’ icon to ’enhance brand recognition’, To The Point managing director Simon Hutton says print materials have been designed with black gloss foiling and a ’double hitting’ technique to accentuate a damask pattern.
Found on the wallpaper of the salon’s Putney branch, Hutton says the ’William Morris-type pattern’ will feature across touchpoints including business cards and price lists. Models featuring on campaigns for the salon have been photographed in front of the wall. Ads for bus sides are also planned.
Hutton says the brand ’reflects the experience within the salon’, which will be referenced in the shop-front signage of Sean Hanna’s nine branches.
He says, ’We’re experimenting with a material that allows the signs to be black during the day and white at night with lighting.’
The position of white and black on the sign would swap, with red remaining constant. An ’sh’ marque may appear on the frontage instead of the name in full.
The new branding will begin rolling out next week and a public-facing website is being developed by the consultancy, as well as a stock control business-to-business site.