Seymour Powell has launched a new research and strategy division called SP Forecasting, headed by James Woudhuysen.
Woudhuysen left Philips consumer electronics in The Netherlands last month (DW 10 October). His new title at Seymour Powell, where he has been working as a consultant, is yet to be determined.
The new division will initially comprise Woudhuysen and research co-ordinator Louise Nolder and will advise clients on corporate strategy, marketing, branding and product design. It will bring Seymour Powell’s total number of employees to 24.
SP Forecasting will work with Seymour Powell for its existing clients, building its own client list at the same time. In the longer term the division is intended to trade independently.
“We plan to grow organically taking on people as we do. We don’t know at this stage how many we will recruit or when,” says Nolder.
Woudhuysen has previously headed the IT consulting department at London’s Henley Centre and Philip’s worldwide market intelligence unit in The Netherlands. He has also worked as European director of Fitch’s Exploratory Design Laboratory.