Coley Porter Bell creates packaging for Nescafé’s fair trade brand

Coley Porter Bell has created brand packaging for Nescafé’s fair trade coffee brand Partners Blend. The design treatment emphasises black and white imagery of coffee producers alongside non-branded typography. However, the launch has divided campaigners. While the Fairtrade Foundation is backing the Nestlé-owned brand, Raúl de Aguila, director of Cocla Co-operative in Peru, cautioned, ‘If the brand is only doing this to give a better image to its own brands, and with no intent to continue, then it is negative.’

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