Coley Porter Bell has created brand packaging for Nescafé’s fair trade coffee brand Partners Blend. The design treatment emphasises black and white imagery of coffee producers alongside non-branded typography. However, the launch has divided campaigners. While the Fairtrade Foundation is backing the Nestlé-owned brand, Raúl de Aguila, director of Cocla Co-operative in Peru, cautioned, ‘If the brand is only doing this to give a better image to its own brands, and with no intent to continue, then it is negative.’
As we approach the most wonderful time of the year, we ask creative directors what gift someone should buy a designer for Christmas.
The digital design consultancy has appointed a new head, who will oversee its six global offices and lead on growing the business in size and helping it make more money.
Send us photos of your offices decorated for Christmas, and we’ll be publishing a selection of the best ones next week.
A report on the potential impact of plain food and drink packaging, Pantone’s purple hued colour of the year and Mini’s new, monochrome logo – the news from the last