PI Global has created the branding and packaging for Centura Foods’ premium jam range Absofruitly, which goes on shelf on 17 September. PI was briefed to come up with its positioning, name, brand identity, jar and tray design. Absofruitly is part of Robertson’s brand rejuvenation drive, which saw the demise of the brand’s long-standing Golly character last month.
If the trials are successful, the hubs – which offer everything from wine-tasting to make-up—will be rolled out country-wide.
University of Sussex student Lucy Hughes had previously won the national UK prize, and has now been awarded £30,000 to develop the invention.
With both undergoing considerable image changes and integrating new digital tools over the past few years, Design Week explores the mission of bringing heritage organisations into the present day for
The project, which centres around an updated “WB” shield, aims to lay the groundwork for the company’s future ahead of its centenary in 2023.