Dragon Rouge has redesigned the packaging of Kraft’s Maxwell House coffee brand to provide a uniform image throughout Europe. The new packaging will be launched in the UK in around three weeks.
Offthetopofmyhead’s founder and creative director says there’s no such thing as brand design and much of what the design industry says about brand is incomprehensible, pretentious and just plain daft.
The new store — conceived by design and architectural practice Gensler — has a gaming lounge, multi-purpose Community Theatre and a McLaren sports car on the ground floor.
From vegan vending machines to zero plastic takeaways, the food industry is finding inventive solutions to its plastic problem.