Do the Tories need to sharpen their Corporate Edge?

The Enterprise Party, so much better than the Tory Party don’t you think? The Enterprises, with Sir Richard of Virgin manning the rudder, on the grounds that a businessman is preferable to a politician.

And lose the torch. Corporate Edge has conducted a private, uncommissioned analysis of the Tory image problem. It suggests that the names Conservative and Tory fail to communicate its self-improvement ethos. What about Labour?

An independent, wholly uncommissioned, private analysis of its problems by a Design Week hack suggests it’s a leadership issue.

That is the problem, so forget design.

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