The Enterprise Party, so much better than the Tory Party don’t you think? The Enterprises, with Sir Richard of Virgin manning the rudder, on the grounds that a businessman is preferable to a politician.
And lose the torch. Corporate Edge has conducted a private, uncommissioned analysis of the Tory image problem. It suggests that the names Conservative and Tory fail to communicate its self-improvement ethos. What about Labour?
An independent, wholly uncommissioned, private analysis of its problems by a Design Week hack suggests it’s a leadership issue.
That is the problem, so forget design.