Retail design consultancy Dalziel & Pow is working on the flagship store for Chinese fashion brand Betu.
The Beijing flagship will follow a pilot store in Guangzhou (pictured) which opened last week.
Dalziel & Pow was initially tasked with designing a new store concept, but has now been asked to look at the brand and graphic communications, according to the consultancy.
The Guangzhou pilot store concept combines clean, geometric shapes with brightly coloured panels of polished stainless steel.
The creative work was done by Dalziel & Pow’s London studio, with local support from its Shanghai office.
The consultancy says that, as well as working with Shenzen-based Betu, it is also in discussions with a number of other Chinese retailers.