VICE is redesigning its print magazine

The magazine will relaunch in March 2016 with a new look to match its new editorial strategy – more long-form articles and closer ties with its online channels.


VICE will relaunch its print magazine next year as part of what it is calling “the first holistic global redesign of Vice’s flagship product” since the magazine began in 1994.

VICE magazine editor in chief Ellis Jones is leading the redesign and is understood to be working with an in-house team and consultants Inkubator.

Inkubator has worked on VICE’s art direction and print layout for many years and is now working with VICE’s executive design director Matt Schoen alongside an editorial team led by Jones. 

New editorial direction

The redesigned magazine will accommodate a new editorial direction which includes long-form print reporting and more first-person articles on topics ignored by mainstream media.

VICE says coverage featured in the redesign will remain varied to reflect its international audience and is set to include everything from news reports by VICE’s reporters stationed abroad to “mainstay music culture” features.

Bridging with online channels

The magazine relaunches in March 2016 and will aim to build a closer link to VICE’S 11 digital channels, where the likes of music, fashion and food are covered.

Jones says: “We’ll use this opportunity to usher in a big increase in cultural coverage as well as new voices and columnists examining sex, finance, and much more.”

VICE, which has been running for 21 years, began as an independent magazine in Montreal and now operates from 30 countries. Today it is published by Vice Media, which is partly owned by 21st Century Fox.

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