LSE looking to review brand, seeks designers

London School of Economics and Political Science is beginning the search for a consultancy to to assess its existing branding.


The London School of Economics and Political Science (LSE) is looking to work with a design consultancy on a full brand audit.

LSE wants a consultancy to develop a strategy for the enhancement of the institution’s reputation and profile encompassing “visual identity and messaging”.

Strong identity

Dearbhla Clarke, head of corporate marketing at LSE, says: “LSE recently launched its strategy for 2020 and this review will ensure that the School’s brand supports its ambitious vision and profile.

“As one of the foremost social science universities in the world, LSE already has a strong identity with an outstanding reputation for academic excellence. We are looking for agencies that will deliver innovative and achievable solutions to refine and consolidate the LSE brand and support the delivery of the LSE strategy to 2020.”

Core values

The winning consultancy will establish through quantitative and qualitative research how LSE is currently perceived, its strengths and weaknesses and how these vary by key stakeholder groups.

A core set of values and an associated brand proposition will be established for “diverse audiences” in support of the delivery of LSE’s 2020 strategy.

Adaptive branding

The identity will need to be developed “to become adaptive and responsive to current trends” while remaining “strong and distinctive”, yet flexible enough to speak to all our audiences effectively, according to LSE. 

“Top level” brand guidelines will need to be translated into a user friendly, engaging format to support audience development, user and stakeholder engagement and fundraising objectives.

A two-stage selection process is beginning, starting with expressions of interest, which must be submitted by12 noon on Monday 4 April. Shortlisted consultancies will be notified in the week commencing 11 April 2016.

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