New bases will take Digit global

Interactive consultancy Digit is planning to open bases in China and New York in order to serve its clients across multiple time zones.

The developments follow a number of key joint pitches in the Far East and North American markets with fellow-WPP consultancy Enterprise IG, explains Digit managing director Andy Chambers. ‘We have jointly pitched with Enterprise on physical interactive work in the past few months. There are increasingly interests for both consultancies,’ he says.

Digit’s exposure to global clients has been raised since its takeover by communications giant WPP last year (DW 5 August 2004). The consultancy has developed stronger links with WPP’s global agencies and has become involved in ‘globally renowned brand engagements’ as a result of the deal. ‘We are now making sure we are aligned with our clients in the three geographies [of Europe, North America and the Far East],’ adds Chambers.

Creative director Daljit Singh is set to visit Beijing, China in the next couple of weeks to assess a site for a base there, although Chambers says that the consultancy is not yet in a position to ‘put up nameplates’.