Next step for Camper identity

Camper creative director Shubhankar Ray is redesigning the Spanish shoe company’s graphic identity and logo system.

The designs will be based on a concept about ‘walkers, lovers and friends’ that Ray is currently filming and photographing in emerging world cities. The first shoot is currently underway in the Mumbai islands in India.

The graphics will be applied to the company’s shoes, its Foodball health food restaurants and its shelter hotels.

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