Gazelle’s No Excuse city bicycle, created by Van der Veer Designers in The Netherlands, will be among futuristic bikes on display at The Design Museum from 30 October. Innovative features of the machine include a pull-out poncho for bad weather use integrated into the headlight cluster, rear suspension and minimum maintenance operation. Gazelle is considering full scale production, says Van der Veer designer Ingrid Schuffelers. The design won third place in the Vision 2000 contest for bicycle design held in Milan.
The brand has been given a new look by Bulletproof, in a bid to make “luxury” chocolate more palatable for a contemporary audience.
Luke Powell and Jody Hudson-Powell have worked on the new identity system, which has been designed to help the museum attract a broader new audience.
The company’s new identity has been designed by Studio Sutherl&, the consultancy behind Royal Mail’s Agatha Christie stamps from 2016.
Hancock, an MP for the Department for Culture, Digital, Media and Sport, has pledged to prioritise the protection of intellectual property and original ideas.