Did you hear the one about the Essex girl?

Essex County Council is apparently intent on banishing its old image of white stilettos and Ford Escorts. A series of ads designed to position the county as an upmarket location for investment will be aired across the world.

Rather than Romford, it will feature pictures of country lanes, modern offices and successful Essex men and women. A difficult task, as surely the ultimate symbol of Essex success is a home in Kent.

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