Londis cola by Design House

Convenience grocer Londis has introduced an own-brand cola with name and packaging by Design House.

The pack features the US national symbol, the bald eagle, to convey the American heritage of cola. It has a fresh appeal and remains consistent to the category, says a Design House spokeswoman. The design appears on cans, bottles and six-packs.

The consultancy is also working on in-store graphics and point-of-sale material for the chain.

“We hope to be doing more own-brand packaging,” says the spokeswoman. Londis, a central distribution company, has 1500 stores which are individually owned by retailers.