David Richmond Associates has designed the identity for an exclusive range of clothing for Debenhams by fashion duo Pearce Fionda.
The identity had to distinguish the Debenhams range, called Pearce II Fionda, from original Pearce Fionda collections.
Gun metal-coloured swing tickets, bags and woven labels – all designed by the group – complement the colour of the collection.
The consultancy has had an on-going relationship with Debenhams for the past two and a half years, and was selected for the job on the strength of its work on the identity for the Jasper Conran J range launched last year.
It has completed identities for further collections by designers Ben de Lisi and Sam de Teran, to be launched imminently, and is working on a third unnamed range.