What’s the connection between BA, champagne and Picasso?

Having arrived back from holiday recently, I notice that the new British Airways livery is still under discussion. – This has prompted me to write and draw a comparison which I don’t think has been made yet – the idea of using different artists for the sa

Having arrived back from holiday recently, I notice that the new British Airways livery is still under discussion.

This has prompted me to write and draw a comparison which I don’t think has been made yet – the idea of using different artists for the same product was probably pioneered by Chateau Mouton Rothschild. In their case a different artist would produce a work of art which graced the label of the vintage in a different year.

In their case, this proved to be a striking, effective and successful piece of marketing – helped, of course, by the stature of the artists involved, with Picasso included among them.

For what it’s worth, I find the BA tailplanes visually pleasing and distinctive and believe they will help the airline really stand out from the crowd.

As for the logo, well, I couldn’t possibly comment!

Mark Baldwin

Quarton Baldwin plc

Guildford GU4 7WA

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