Having arrived back from holiday recently, I notice that the new British Airways livery is still under discussion.
This has prompted me to write and draw a comparison which I don’t think has been made yet – the idea of using different artists for the same product was probably pioneered by Chateau Mouton Rothschild. In their case a different artist would produce a work of art which graced the label of the vintage in a different year.
In their case, this proved to be a striking, effective and successful piece of marketing – helped, of course, by the stature of the artists involved, with Picasso included among them.
For what it’s worth, I find the BA tailplanes visually pleasing and distinctive and believe they will help the airline really stand out from the crowd.
As for the logo, well, I couldn’t possibly comment!
Quarton Baldwin plc
Guildford GU4 7WA