Big Idea Brand Management, in collaboration with Mint Design, has created a brand identity and visual language for Seamless Recordings, the dance compilations specialist. The company plans to branch out into events organisation and club nights in 2004 and needed ‘a clear brand strategy and brand guidelines’, says Big Idea creative director Bill Wallsgrove, who has co-directed the first in a series of animated advertisements for the company. The first sleeve to sport the new livery, Al Fresco (pictured), has been designed and illustrated by Scott Mint, who also created packaging for the release. The Al Fresco compilation is released this week and will be available from music retailers and ‘lifestyle’ retailers including The Conran Shop.
Design experts met at Clerkenwell Design Week to look at the nuances of diversity and inclusion, how to embrace them and why they make business sense.
A four-day week can lead to afternoon epiphanies and an improved life-work balance, though there are complexities for designers considering the transition.
An inclusive photography feature from Google scooped one of the top prizes at this year’s celebration.
Bold colours and a new typeface replace the previous branding’s more traditional, muted style.