Franki & Jonny has created film titles, an identity and print work for British film One for the Road, which premieres next week at the Edinburgh Film Festival. Directed by Chris Cooke, it centres on the diverse members of an alcohol management course. The logo uses the half-pint typeface usually seen on beer glasses. The print work features a trompe d’oeil beermat, postcards and T-shirts and a poster (pictured) with four of the film’s characters labelled with descriptions such as ‘half-cocked’ and ‘half-wit’. ‘It’s unusual to be commissioned to create titles and the poster,’ says founder Franki Goodwin.
From vegan vending machines to zero plastic takeaways, the food industry is finding inventive solutions to its plastic problem.
Cheltenham-based consultancy ArthurSteenHorneAdamson (ASHA) worked with the children’s charity on a new logo, tone of voice and branded products.
It’s hard to write for brands without sounding forced, argues Rob Mitchell, co-founder at copywriting agency We All Need Words — most brands give up altogether and let the design