Output has designed event publicity material, CD sleeves, merchandise and schedules for digital radio station 1Xtra’s first birthday campaign, entitled Ain’t You Heard. The group was briefed to create a campaign that ‘transcends the genres the channel represents’, says Output partner Dan Moore. The work ties in with the Fallon-created advertising that launched the channel last year, ‘without being too street’, he adds. ‘We wanted to broaden it out, bring out a sophisticated edge and [allow it to] grow up a bit,’ Moore explains. The work launches this week at a series of free music events that will be taking place across the UK.
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