Output designs 1Xtra’s publicity material

Output has designed event publicity material, CD sleeves, merchandise and schedules for digital radio station 1Xtra’s first birthday campaign, entitled Ain’t You Heard. The group was briefed to create a campaign that ‘transcends the genres the channel represents’, says Output partner Dan Moore. The work ties in with the Fallon-created advertising that launched the channel last year, ‘without being too street’, he adds. ‘We wanted to broaden it out, bring out a sophisticated edge and [allow it to] grow up a bit,’ Moore explains. The work launches this week at a series of free music events that will be taking place across the UK.

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