Output has designed event publicity material, CD sleeves, merchandise and schedules for digital radio station 1Xtra’s first birthday campaign, entitled Ain’t You Heard. The group was briefed to create a campaign that ‘transcends the genres the channel represents’, says Output partner Dan Moore. The work ties in with the Fallon-created advertising that launched the channel last year, ‘without being too street’, he adds. ‘We wanted to broaden it out, bring out a sophisticated edge and [allow it to] grow up a bit,’ Moore explains. The work launches this week at a series of free music events that will be taking place across the UK.
The visual refresh hopes to make the data-heavy environmental and energy resources magazine stand out from its competitors.
D&AD foundations director Paul Drake advises design graduates and those studying to make the most of the current spirit of “generosity” in the industry.
Highlighted shirts for the upcoming season feature graphics inspired by the teams’ cities as well as more sustainable manufacturing techniques.
The Mars Rover was launched at the end of July in the hope of confirming whether there has been past life on the red planet.