Output has designed event publicity material, CD sleeves, merchandise and schedules for digital radio station 1Xtra’s first birthday campaign, entitled Ain’t You Heard. The group was briefed to create a campaign that ‘transcends the genres the channel represents’, says Output partner Dan Moore. The work ties in with the Fallon-created advertising that launched the channel last year, ‘without being too street’, he adds. ‘We wanted to broaden it out, bring out a sophisticated edge and [allow it to] grow up a bit,’ Moore explains. The work launches this week at a series of free music events that will be taking place across the UK.
As we approach the most wonderful time of the year, we ask creative directors what gift someone should buy a designer for Christmas.
The digital design consultancy has appointed a new head, who will oversee its six global offices and lead on growing the business in size and helping it make more money.
Send us photos of your offices decorated for Christmas, and we’ll be publishing a selection of the best ones next week.
A report on the potential impact of plain food and drink packaging, Pantone’s purple hued colour of the year and Mini’s new, monochrome logo – the news from the last