Output has designed event publicity material, CD sleeves, merchandise and schedules for digital radio station 1Xtra’s first birthday campaign, entitled Ain’t You Heard. The group was briefed to create a campaign that ‘transcends the genres the channel represents’, says Output partner Dan Moore. The work ties in with the Fallon-created advertising that launched the channel last year, ‘without being too street’, he adds. ‘We wanted to broaden it out, bring out a sophisticated edge and [allow it to] grow up a bit,’ Moore explains. The work launches this week at a series of free music events that will be taking place across the UK.
The visual identity combines the club’s “illustrious heritage” and “future glory” with an eye to digital platforms and more casual fans.
The week-long festival will also host speakers including interaction design expert Daljit Singh and representatives from Heatherwick Studio.
His installation for London Design Festival draws on a number of inspirations, from clubbing in the 1990s to fake Crimean villages.