Buddy Creative gives Kleenex Collections a clean new look

Kimberly-Clark has relaunched its Kleenex Collections range, commissioning design group Buddy Creative to create new box faces which will be on display from mid-August.

Buddy Creative won a creative pitch against Flipflop Design and Anthem for the business last December.

The brief was to produce three designs that each appealed to a specified demographic. Creative partner of Buddy Creative, Mark Girvan, says, ‘We used different types of research to reach different consumers: teens, young mums and older women.’ Speaking of the designs for older women, he adds, ‘They’re colour co-ordinated and consumers buy them to fit in with their home environment.’

The Collections range, like the already launched Oval range, is subject to a complete redesign periodically and within this time a rotation of designs occur based around a theme.Speaking of the Collections range, Jennifer Rohan, European brand manager of Kimberly Clark, says, ‘Every 18 months there is an overhaul, and a rotation of the design occurs every four months.’ Rohan confirmed that Buddy Creative will produce the next set of designs, which will be rolled out in four months’ time.

Latest articles

The biggest product launches of 2017

We look at some of the most exciting product design stories from this year, including a reincarnated version of the Nokia 3310 handset, a touchscreen projector from Sony and a smart