Covent Garden London is looking to the power of design as part of wider plans to help it reconnect the area with a London audience, ahead of the 2012 Olympics.
The developer, part of Liberty International Capital & Counties, will set out a multimillion pound vision involving the ‘improvement of the public realm’, and an overhaul of the current Covent Garden retail tenant mix. ‘It will not be a case of knocking down buildings, but a repurposing,’ says CGL brand director Beverley Churchill.
Commenting ahead of the London developer’s decision to host the Designersblock show within one of its unused Covent Garden buildings for this year’s London Design Festival, Churchill says, ‘At present the area doesn’t hold cohesively. As a commissioner of design, it’s imperative to use creative talent – it’s one of the strongest ways we can change this.’
Covent Garden London is working with architects Kohn Pedersen Fox and Rockwell Group on a masterplan, to be revealed later this year.