Educational charity The Outward Bound Trust has revealed a new logo and brand identity, created by London-based design group Tangible Financial.
Tangible Financial, which has not worked in the charity sector before, was appointed by head of marketing and communications Catherine Sturrock, following a previous collaboration before she worked with the trust.
The new logo (shown above) unites the different arms of the organisation in a single design, Sturrock explains. ‘The brand was incredibly disparate before, as there are three distinct audiences: high-end fundraisers; parents and kids; and professionals,’ says Matt Frost, creative director at Tangible Financial.
‘The rebranding will be rolled out across the organisation gradually and the revamped website will be going live at the end of September,’ he adds.