Designers join forces for RIBA

Pentagram and print design group Atelier Works are to collaborate on the rebranding of the Royal Institute of British Architects. RIBA’s new identity is due to launch in the first half of 2001.

Pentagram partner John Rushworth will recreate the principal marque, while Quentin Newark at Atelier Works will look at all other branded applications.

The rebranding initiative has come from RIBA president, Marco Goldschmied of Richard Rogers Partnership, who was elected to the post in July 1999.

According to RIBA director of communications Roula Konzotis, Goldschmied felt the institute’s corporate branding needed “a more fundamental examination” than the internal re-design originally mooted. The decision follows a review by The Fourth Room, which has developed a core strategy and will continue to act as a consultant.

“RIBA is a venerable institution, but it understands there is a need to tidy up elements of its identity,” says Newark.

“There are elements of RIBA that remain quite old-fashioned, so I don’t think we’ll go in with designer stubble and our shirts hanging out, saying ‘Let’s paint everything mustard!’ We shall be putting forward arguments and proposals they can understand and trust,” adds Newark.

Atelier Works has not previously worked with RIBA, though it created the Architecture Week identity for the Arts Council. It has also worked with architects such as Lord Rogers, Lord Foster and David Chipperfield.

Latest articles

Instrmnt D-01 X Risotto composite © Instrmnt and Future Positive Studio

Scottish design is “fresh, playful and exciting” in this new exhibition

Stacey Hunter is the director of Local Heroes – a new initiative which looks to dispel outdated ideas of Scottish design.

Its first exhibition and shop will take place at Edinburgh Airport’s plaza this August, and will showcase contemporary design from nine, talented Scottish designers.

We speak to Hunter about the importance of giving Scottish design a global presence, and her inspiration behind using the airport as her canvas…