Wolff Olins has been appointed to create a brand identity for the On-line Travel Portal – a new pan-European portal backed by major airlines including British Airways, Lufthansa and Alitalia.
It was appointed after a competitive pitch against unnamed design consultancies. The Wolff Olins team will be headed up by consultant Justin Bovington.
The On-line Travel Portal plans to offer the most comprehensive, independent range of flights to, from and within Europe, says a spokeswoman. It expects to launch in 2001.