14 February 2002

Halfords to be renamed by AA

The Automobile Association will this week unveil the identity for the 129 Halfords garages it acquired last year which will be rebranded as AA Service Centres. The identity was created by The Partners.

Decent debate on the business case for free-pitching

Colum Lowe is right that I agreed with his point that the free-pitching debate should be approached from a hard business angle with discussions on morals or ethics left aside (DW 31January). My point is that the hard business case for free-pitching is very weak. There are some consultancies that will always free-pitch and some […]


School of Things; Zdenek Lhotsky and Sylva Petrova

Fjord takes early bath as Conference pulls the plug

You’re The Manager, Channel 4’s proposed interactive TV football show, has been shown the red card by the Nationwide Conference league board. The programme, the identity and website for which were created by Fjord Network (DW 31 January), was to offer viewers the opportunity to influence managerial decisions at Nationwide Conference team Stevenage Borough. Football […]

Racy lingerie brand is counting on its overt name

Another brand of naughty knickers has come to our notice. Frankly, Design Week hacks are still reeling from Coco de Mer’s orgasmic advertising and Myla’s coffee table sex toys. However, this latest example made us sit up and take note because it has chosen such an overt name. Not many people are likely to know […]

Consignia direct mail gets lost in the post for a month

With all the problems Consignia seems to be beleaguered with, I was not surprised to see the Royal Mail advertising information packs for its business services entitled The Importance of Marketing in an Economic Downturn. What did surprise me, however, was that after registering and requesting the pack it took over a month to receive, […]

Housestyle is just the type for redesign of The Times newspaper

The Times newspaper is introducing a redesigned typeface and masthead this week, designed by Housestyle. Times Classic, a bespoke typeface, replaces Times Millennium which was introduced in 1991. It is designed to increase the clarity of the print and refreshes the Millennium typeface, which was looking ‘tired’, says Times assistant head of design, David Watmore. […]


A £4.5m aquarium and marine research facility in Hull, created by architect Terry Farrell, will feature branding by The Core and exhibition design by Sharkeys when it opens on 23 March.

CSM exhibition course is not the only one in the UK

Hannah Booth’s News Analysis regarding Central St Martins College of Art and Design’s proposed exhibition design course (DW 24 January) may have misled your readers. This is because it infers that there is no existing specialist programme of study within the discipline. The museum and exhibition design studies degree course in Hull at the University […]

Vox Pop

Last week V&A Museum head of design Moira Gemmell said that designers renowned for one discipline shouldn’t suffer from being pigeonholed by it. What are the best examples of designers successfully challenging clients’ perception? Thomas Heatherwick, Founder, Thomas Heatherwick Studio Adrian Shaughnessy, Creative director, Intro Jon Turner, Executive creative director, Enterprise IG ‘Pigeonholing isn’t restricted […]

Bio unit to fight germ warfare

Bio Design Group, the company set up by Renfrew Group and Ivotech last September, will launch a bio-warfare agents detection system at the end of the year. The handheld system can detect agents, such as anthrax, and provide results in minutes, claims the consultancy. It is designed for use by Government agencies.

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