The Times newspaper is introducing a redesigned typeface and masthead this week, designed by Housestyle.
Times Classic, a bespoke typeface, replaces Times Millennium which was introduced in 1991.
It is designed to increase the clarity of the print and refreshes the Millennium typeface, which was looking ‘tired’, says Times assistant head of design, David Watmore.
‘Times Classic is easier to read. The print is less cramped and there is a better balance between upperand lower-case letters,’ says Housestyle letter repairer Dave Farey.
The typeface’s italics are based on British typefaces favoured by designers including Eric Gill. The newspaper’s masthead has been ‘tweaked’.
The typographical revamp coincides with a structural change at the paper. It is launching a new section, called The Register, which will incorporate obituaries, a debating section, Q&A and court and social news.