Laing & Carroll has designed identities for the London String Quartet Foundation, its events arm and an international competition run by the foundation, all of which were unveiled on Tuesday.
The foundation, which promotes the art of the string quartet, hopes that its redesigned identity will raise awareness of the charity among new and existing audiences.
‘The foundation was set up in 1977 and is now going through a lot of changes to make it more modern,’ says a spokeswoman for the foundation. ‘It has just introduced new management, which felt the organisation was in need of a rebrand to build public awareness and its activities.’
Those activities include a competition open to semi-professional string quartets from around the world, to be held at London’s Wigmore Hall from 5 April next year.
As well as the identity, the consultancy has designed a 20-page brochure and posters for the competition.
The foundation also runs events and workshops through its events arm, now called PlayQuartet. The name for the arm was generated by the foundation.
The consultancy will also design a bi-annual newsletter, which will launch in March.
The consultancy was also responsible for the creation of a range of stationery for the foundation, and it expects to be appointed to design literature, according to Laing & Carroll director Ian Laing.
‘We created three logos, using a ‘Q’ in Quartet as the common element to tie in the three marques. The foundation’s logo remains traditional, but it also appeals to a younger audience and this is reflected in the colours and font,’ says Laing.
The consultancy, which was appointed last summer, won the work following a credentials presentation.