FutureBrand to boost creativity after top London appointments

FutureBrand has pledged to make creativity more of a priority following the promotion of Jasmine Montgomery and Tina Prior into top roles.

The branding consultancy has promoted Montgomery, deputy director of its London office, to the role of managing director, while Prior takes the helm as managing creative director.

They join FutureBrand Europe chief executive Patrick Smith and executive creative director Shane Greeves on the management board, which now comprises two women and five men. Smith and Greeves have both recently turned their attention to focusing on developing established and emerging markets across Europe and Russia.

Montgomery says that, with the help of Prior, she plans to make creativity more of a priority for the London studio. ‘We will see definite changes in our output, through winning awards and attracting top talent.’