Jonathan Gold

Product designer Jonathan Gold has teamed up with consultancy Bloom to create a range of baby and toddler products, launching this week. The bath toys are designed to stimulate interaction and learning through play, while in-built heat-sensitive spots indicate a safe bath temperature. Bloom has created the branding and packaging, using a palette of primary colours and a ‘characterful’ typeface, set against a white background to emphasise the products’ premium positioning.