Can RSA keep the Wolff from the door?

Being one of the few design groups known outside the industry can have its downside, as a recent Sunday Telegraph business editorial reminded us. Delivering a blow-by-blow account of Royal & SunAlliance’s strategic shortcomings, the column couldn’t resist a dig elsewhere. ‘Next, RSA will hire Wolff Olins to find a new name for the group at a cost of millions,’ it said.