CBI gets fit with Elmwood

Elmwood has created the identity for Fit for the Future, a Government-backed best practice campaign organised by the Confederation of British Industry.

The initiative kicked off just before Christmas with a 4.5m cash injection from the Department of Trade and Industry. It aims to boost productivity across the economy by encouraging businesses to share their experiences.

The identity will act as an umbrella device to be used on a range of best practice initiatives across the UK and will be applied to associated literature.

“It had to be simple and versatile but it also had to stand out. We have used orange because it goes with a whole range of colours and stands out,” says Elmwood managing director Jonathan Sands.

Elmwood has created a website to go with the programme, which was produced by Planet.