Toothbrush brand Wisdom has launched its new identity and revised pack designs, created by Design Bridge.
Wisdom briefed the consultancy to rejuvenate the brand identity with a dramatic redesign which would make the most of product innovations, as well as exploiting the heritage of the Wisdom name. Design Bridge senior designer Lee Cook says: “Wisdom is a traditional brand with a high awareness. Being surrounded by high spending competitors, we needed to use design to make the brand shout.”
The Wisdom range comprises three toothbrush brands – Regular, Orbital and Contour; this will be extended by another four, designed in-house: Multiaction, Ultraflex, Interdental and Amigo for children.
The range will also include dental floss for the first time.