Design Bridge adds polish to Wisdom

Toothbrush brand Wisdom has launched its new identity and revised pack designs, created by Design Bridge.

Wisdom briefed the consultancy to rejuvenate the brand identity with a dramatic redesign which would make the most of product innovations, as well as exploiting the heritage of the Wisdom name. Design Bridge senior designer Lee Cook says: “Wisdom is a traditional brand with a high awareness. Being surrounded by high spending competitors, we needed to use design to make the brand shout.”

The Wisdom range comprises three toothbrush brands – Regular, Orbital and Contour; this will be extended by another four, designed in-house: Multiaction, Ultraflex, Interdental and Amigo for children.

The range will also include dental floss for the first time.